I’m a nut for cooking shows. I’m not talking about drama-ridden, spoon-throwing reality shows, but the ones with absolute masters of culinary experience. Maybe it’s because I can draw so many parallels between great cooking and great writing.
I recently binged on Chef’s Table on Netflix (highly recommended) and revelled in the story behind each master. As I did, specific things stood out as metaphors for exceptional writing.
Read MoreI may be a copywriter, but I understand the power of a great photo. Grabbing our attention and instantly connecting with our emotions; you can create an entire story in one great shot. This builds the tone and sets the stage for a reader and gets them engaging with content.
I’m bringing this up to hopefully inspire people to take a long hard look at their marketing...
Read MoreI wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task. Writing is one of those interesting professions that requires a constant mental effort. The moment you go into autopilot, your content becomes mushy and uninspiring.
Read MoreThere always seems to be confusion about what makes good content for the web. The audience is more fickle, quicker to move on when something doesn’t jump out - but they’re also cunning, knowing when something has misled them.
So what really matters in online content?
Every business is different, but there are patterns to how people read and search on the web. When producing content, there are a few things that you need to keep in mind about your reader:
Read MoreWhen I’ve coached customers on building their own content for websites or blogs, there is a very straight forward approach I take. It works with beginner writers who are just trying for the first time, or experienced product experts who are just getting into web writing.
