“We don’t want to sound like just another boring service provider." A small electrical company told me when discussing their website content. "We want to come across unique and appealing to homeowners, not just more corporate talk.”
My first thought was, ‘Are you just another boring service provider?’ I can understand a desire to stand out, but what would I want from an electrician? I want professionalism, collaboration and the ability to get the job done. If you pass that test, perhaps I’ll call for a quote. What’s really important to me is that what you say in your marketing matches what you deliver.
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