Digital Strategy, AI Adoption & Operational Clarity — Built for Real Teams
I help organizations align strategy with execution through improving digital performance, scaling eCommerce, integrating AI responsibly, and building operational systems. As a project manager and innovator at heart, my goal is always to help teams become more effective. Whether you’re optimizing your digital ecosystem or rethinking how work gets done, I bring almost 20 years of cross-functional leadership to help you build what’s next.
The Skills
Operations
Ops leader for marketing, eCommerce and AI. I’m an efficiency expert with project management experience and an eye for profitability growth.
Digital Marketing
SEO, UX, CRO, CRM; the list of acronyms is long, but it really means I’ve managed full lifecycle digital marketing for over fifteen years.
AI
Neck-deep in AI since it entered the broad commercial domain. Creative, operations and team enablement, I help teams succeed with AI.
15+ Years
Marketing and Operations
$100M+
eCommerce Revenue Managed
8+ Years
eCommerce Leadership
75+
Projects Managed
Porfolio
Disrupt It!
For-fun AI project to showcase the importance of leaving disruption to the experts!
Self// Mascara
I decided to create my own fictitious cosmetics brand with designed products, models and adverts.
Agentic Social
Getting into the experimental agent side, I’ve been building automated workflows for strategy.
CRO and AI
Using AI to drive brand cohesion, site improvement and content efficiency.
Experiences
A smattering of the companies I’ve worked with.
The Blog
Let’s talk about your project
Here for the conversation! Reach out, no matter how simple or complex the ask, I’m always up for chat.
