I’m Sean, a veteran marketing professional in Edmonton. With over a decade in digital marketing, eCommerce, content strategy and communications, I’m here to help your business succeed.
Techniques to grow website conversion and create operational efficiency.
I create content and optimize content to achieve results in search.
Planning, organizating and executing digital projects.
My Approach
Over ten years of marketing experience in a variety of industries has shown me that without a clear vision, a strong story, a strategy - marketing becomes a gamble.
I balance this creative strategy with an absolute commitment to analytics. The data also tells a story, and I use that data to guide decision making.
When you work with me, you work with someone who is passionate about success.
I was first exposed to marketing at post-secondary, taking my first job as an account manager at a tech startup. From there, my experience broadened as I joined a digital agency, then running e-commerce for a billion dollar company. Recently I’ve expanded from digital to complete marketing management.
Dozens of brands assisted through agency and freelance experience in digital advertising.
Thousands of transactions across tens of millions of sessions internationally.
Built and grown numerous teams to effectiveness and high engagement.
Hundreds of individual and smart email campaiagns across over 1,000,000 subscriber email lists.
Products, services, policies; practically every form of copy possible has been produced and deployed.
Search, social, radio, print and display campaigns with budgeting, targeting, analysis.
You can view all of my past experiences in marketing and eCommerce on my resume.
I’m taking time to download my experiences and understanding into my website. Take some time and read through the articles, each designed to help growing marketers and business owners get better.
Maximize your email marketing strategy with automation that targets major life events. These are value-add sends designed to support your customer’s onboarding to your brand and encourage greater loyalty.
These are my go-to principles for objectively evaluating design, which is so often helplessly driven by subjectivity. If you aren’t familiar yet, have a read and learn practical methods of evaluating design.
A thorough review of our cost of acquisition and cost per customer models. This sets the stage performance baseliness based on actual business impact, a much deeper model for understanding ROAS.
There will never be a shortage of work to be done on your eCommerce website. What do you prioritize and why? This article goes through my methodology for prioritizing work for maximum business impact.
Here we are, at the bottom of the homepage. Only the most adventerous let their curiosity take them this far, and behold, there is more here than just SEO stuffing text! Though it’s worth it to add how Sean Kopen provides freelance marketing services in Edmonton for web, advertising, copywriting and eCommerce.
Gotten this far and still have some questions? Dig deeper into some of the service expertise I have.
Mostly in the vain of humour, check out the blog and have a few laughs at marketing’s expense.
Learning about my story might get you more clarity into why I do what I do, and why I enjoy it so much.
