Ok, story time.
Years ago I was in charge of a retail email list and I partnered with someone who ran social media. We had the idea to leverage social media marketing and create a lead form campaign to drive subscribers. I left the creative to the social media expert, which came back as highly lifestyle focused, beautiful visuals, low text.
To explain the value of a Digital Project Manager, we want to understand a digital project. These can be websites, landing pages, online stores, applications, social media presence and depending on where you draw the line, digital advertising. The variety of project types means different technology frameworks and related expertise to deliver a quality final product.
Read MoreIt’s possible to be too close to your own business. You look at it everyday. Whether it’s your website, your store, your team or your solution; it’s easy to lose your customer’s point of view. You might find yourself bored with the look, the sound, or something about your brand and want to tinker. You gain a bias for change.
Read MoreAs someone once in marketing agency sales, what I had to overcome was not the hesitancy to invest in marketing, but the hesitancy to trust agencies. Everyone had a bad experience being sold something they didn’t fully understand and it failed.
Read MoreI thought it was a resume trend a couple years ago, but I’m still seeing it. It’s quite common with designers who like to add that extra little crispness to their resumes with graphics, colours and snazzy stuff. You go down the rows: 9/10 in HTML, 9/10 in CSS, 10/10 in excel and so on.
Read MoreOnce upon a time, I thought having a dozen people in a room deciding everything was normal. It starts innocent enough I’m sure. The boss is needed for some important decision, and he just sticks around. Then that one guy from sales had an idea people liked, so he’s in there too. Accounting? Well, at some point people are feeling left out.
Read MoreThe infamous Business Manger incident, or how we knew when we hit bottom.
Once upon a time when I was working accounts, we had a flurry of quality issues with our ad work. Websites with broken links, brochures with typos, and even a billboard with a big mistake. There was a common knowledge that things weren’t going well, but there wasn’t a sense of accountability.
Read MoreI tried to find stats about how much of our lives we spend waiting (checkout lines, on hold, etc.) but I couldn’t find one, so I’m making one up. An average North American will spend over 8,000 hours waiting in their lifetime! That’s almost an entire year!
Read More‘Customer Transacts’
That’s where the sticky notes ended on a long wall with an arrayed rainbow of squares. Each had a key feature of our website from the landing pages to the checkout. Beneath the line were all the suggestions for improvements…
Read MoreYou learn best from mistakes, but it’s far more fun when it’s someone else’s mistakes.
One of my earliest lessons in user design occurred while I was still in sales. We bid on a large government project for a registration software. We lost out on a big government deal for a registration software. We pretty much had the thing already built, a great price, expertise, BUT NONE OF THAT MATTERS. I was pretty bitter.
Read More
