Freelance Copywriting
Great copy is something you’ll rarely notice because it just works. Like great design, it operates in the background, directing and influencing you without you being aware. Perhaps because of this, I’ve found many companies undervalue copy, often writing it themselves and failing to produce impactful content. My journey as an Edmonton copywriter started at an agency where we built writing services specifically to serve this gap.
Investing in copywriting is investing in conversion.
Beautiful graphics and photos may grab attention, but it’s the content itself that will drive action.
Conveying the benefits of your product and service
Connecting with a community through social media
Grabbing attention with an ad or email subject line
Comparing yourself to your competitors
Every business is competing to cut through noise, and at some point, a customer is going to experience your content before making a decision. I started doing content strategy and copywriting because of its value in the customer journey, and how underutilized it was.
Why is copywriting so hard?
Over the years, many copywriting firms and freelancers have popped up because of how challenging it is to produce great content.
It requires focus and attention, so it often gets put off for a clear schedule
Good copy is concise, and that requires experience to know what to cut or keep
Copy has to be for the customer, not for you, it has to be universal
Content is still sales, it has to connect features with benefits
The advantage I bring to Edmonton freelance copywriting scene is my experience in sales, service, management and technology across a variety of industries. I work closely with teams to understand the goals of the project and the perspective of the audience to deliver higher quality writing that follows a content strategy.
My Diverse Experience
Digital Marketing
10 years writing for websites, social media, products and email
Search Engines
5 years producing search performance content
Advertising
8 years producing ads for search, social, Youtube and affiliates
Why spend on professional copywriting?
Strong copywriting is focused on a goal. That may be grabbing attention for your business, converting sales, or just moving people down the funnel. A professional freelance writer will understand that goal and build copy that drives action.
Well produced web content also anticipates the needs of organic SEO. Through good research, I can identify high value keywords to weave through content to help ranking.
Advantages of strong copy:
A consistent voice across all of your communications
Well-constructed content designed for humans to easily read
Attention grabbing material to stand out from competitors
The ability to meet other production timelines
Messages crafted to match the media and audience
Consideration of search engine performance
What are your challenges?
Time?
Struggle to set aside a couple days to get it done?
Creativity?
Missing that creative spark that tells your story?
Strategy?
Not sure where to start or even what needs to be said?
We should talk!
A 15 minute discovery call is enough to get a feel for your needs and plan some next steps. Reach out and let’s talk about how an Edmonton copywriter and creative can help your business.
My Copywriting Approach
Each customer is unique, and I approach each through the lens of the customer. What are their needs? What are their objectives? What is the next best alternative to you? We’ll sit down and discuss the needs and goals of your content, produce a strategy, drafts and final, approved copy. Though I am based in Edmonton, Alberta, I have no problems supporting companies across Canada and abroad.
Areas I support with writing:
Articles and Publications
Traditional Advertisements
Digital Advertising
Social Responsibility
Environmental Advocacy
HR and Employment
Product Descriptions
Sales and Marketing Collateral
A bit more on advertising…
So much advertising fails because it confuses the audience or because the message is too broad. With costs of physical and digital space increasing, companies have to make the most of their marketing budgets.
I’m not sure why, but copy so often is the last thing people consider in their ads. Print flyers jammed full of photos with no substance. Digital ads that still rely on audio when most people don’t scroll Facebook with sound on. Copy matters as much as it ever did, even in a marketing landscape that is becoming ever more digital.
Don’t skimp on good writing!
