Posts in Advertising Commentary
Dear Febreze - What does Meadows and Rain Smell Like?

What the hell does cranberry and frost smell like? Or vanilla and moonlight? I’m not interested in how an air freshener borrows from Pocahontas to transport me into a whole new state of being. How does a fragrance, or anything else for that matter deliver on the expectation of altering our physical interpretation of reality? Particularly when I need it to remove dog odour, not promise me a voyage through 'blossom and breeze'.

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I Think I Feel More Confident...

Bad advertisements. The failure at charisma and transparency; those faked, or at best, sub-par emotional vulnerabilities that trudges into the TV screen to get you to buy out of fear.

Must be a new beauty commercial! Dove is at it again, playing with one of their recent beauty campaigns using fake patches that are supposed to make you pretty. Media blogs pounced like hungry kittens at how the advertisement portrayed women as dumb, I however want to pull out one particular component of the promo.

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