Posts tagged fail
Starbucks Race Campaign - A Bad Idea From the Start
Starbucks Race Campaign - A Bad Idea From the Start

Look, I have to say first that I like the idea of the program; I just don’t like how it was done, whom it was done by or why they did it. Make sense? More discussion about racial equality is a huge hot button right now, and it needs to be brought to the forefront, but why Starbucks?

I have to question the entire thought process with my top reasons that the program didn’t make sense. Not reasons why it didn’t work, but why would you do it in the first place?

Read More
Bashing, Advertising Commentary, Funny MarketingSean Kopenmarketing, advertising, fail, basic, bashComment
Dear Febreze - What does Meadows and Rain Smell Like?
Dear Febreze - What does Meadows and Rain Smell Like?

What the hell does cranberry and frost smell like? Or vanilla and moonlight? I’m not interested in how an air freshener borrows from Pocahontas to transport me into a whole new state of being. How does a fragrance, or anything else for that matter deliver on the expectation of altering our physical interpretation of reality? Particularly when I need it to remove dog odour, not promise me a voyage through 'blossom and breeze'.

Read More
Humor, Product Design, Funny Marketing, Advertising CommentarySean Kopenmarketing, funny, fail, silly Comment