Writing Blog

These are the advice and rants of an experienced marketing slave. My regular blog posts on everything from content writing tips to SEO tactics. Copywriting advice, SEO suggestions, news and maybe even a few laughs from a true spawn of marketing sludge. 

Writing Blog›

Ad Rant Blog

The sideshow of advertising and promotions. This is where the humour and wit of Sean Kopen battles the relentless chaos that is advertising. We take time to expose bad production and funny concepts, making sure nobody goes unpun

Ad Bash Blog

About Sean

In case you want to know more about who I am and how my mind became twisted as such, you can read more about my history. A snapshot of my working and life experiences. Perhaps more interesting to you, I have to deal with me everyday.

Learn About Me! › 


Content writing is a critical element of today's marketing landscape. The art of persuasion isn't about being loud, people are reading past the noise and hype. Now we need well crafted, professional editorial that attracts, engages and encourages action. 

My approach has always been through a 'common ground' understanding. Building the profile of the customer and reinforcing information around their behaviours. If you understand how the average person buys, you will find success. 

It's still about sales after all, but for all the changes in technology and communication, the old saying is still true, 'People love to buy, but they hate to be sold'. I work with clients to understand their customer and build editorial strategies that work.

Copywriting and content has to balance so many things now. Rankings, conversions and attraction are all so difficult to achieve in a single statement. Accomplishing this requires an experienced architect of language, and my job is to learn about Edmonton companies and articulate their values in ways that matter to the reader.