Don’t just embrace change, invest in it.

Failure isn’t the risk, that’s a natural byproduct of business. We have to accept there is an inherent risk of failure we can learn from.

The real risk is sustained mediocrity.

It’s the big changes we fear, so we continuously keep making small ones. Over time, we fall further and further behind the competition who release better features, services or products that meet customers' expanding expectations.

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