What is the foundation for success online marketing? AdWords? Organic SEO? Content? Well, I lean towards content but even that is superseded by having a solid strategy in place. It’s not as simple as just rankings or writing anymore, it’s about having a plan that attracts people, compels them to look further and engage with your business.
Read MoreI wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task. Writing is one of those interesting professions that requires a constant mental effort. The moment you go into autopilot, your content becomes mushy and uninspiring.
Read MoreThere always seems to be confusion about what makes good content for the web. The audience is more fickle, quicker to move on when something doesn’t jump out - but they’re also cunning, knowing when something has misled them.
So what really matters in online content?
Every business is different, but there are patterns to how people read and search on the web. When producing content, there are a few things that you need to keep in mind about your reader:
Read MoreWhen I’ve coached customers on building their own content for websites or blogs, there is a very straight forward approach I take. It works with beginner writers who are just trying for the first time, or experienced product experts who are just getting into web writing.
