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Should I use social media and what do I say? Perhaps it's a generational thing, but I came up through marketing when social media was just getting started. That meant everybody wanted it, and nobody knew how to do it right.

Saying 'I'll get my daughter to do it' or 'my secretary is alway on that thing, so let's use her' are potential signs you need help.

The purpose of social media is mostly to engage with people. Hence social! Sometimes you broadcast messages, but if you're not having two-way communication with your audience, you're not getting the full value of your program.

Business Support

  • Commercial and Retail
  • Industrial 
  • Non-profit

Honestly, using social platforms isn't for everyone, and if you do decide to use it, commit the right resources. I've helped numerous Edmonton businesses and non-profits understand how social media can work for them.

Social Media Design

  • Facebook, Twitter, Linkedin, etc.
  • Posting and Content Planning
  • Response and PR Planning

Which platforms to use and what to say? It all depends on your business, your customer and if you have the resources to manage social media.

Content development for social platforms is about planning, testing and adjusting. I work with Edmonton organizations to understand the role of social media in their business and help them build meaningful dialogues with customers.

 

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