Ok, story time.
Years ago I was in charge of a retail email list and I partnered with someone who ran social media. We had the idea to leverage social media marketing and create a lead form campaign to drive subscribers. I left the creative to the social media expert, which came back as highly lifestyle focused, beautiful visuals, low text.
It’s possible to be too close to your own business. You look at it everyday. Whether it’s your website, your store, your team or your solution; it’s easy to lose your customer’s point of view. You might find yourself bored with the look, the sound, or something about your brand and want to tinker. You gain a bias for change.
Read MoreI like to fill the walls with printouts of designs. Webpages, emails, ads - both internal and our competition. They’re a good way to make comparisons, stimulate ideas and review work that has been accomplished.
When doing reviews with designers, I get them to point at the wall and tell me which one they feel was a great design. Often the elaborate creations with bright colours get chosen, and yes they are beautiful, but are they great?
As someone once in marketing agency sales, what I had to overcome was not the hesitancy to invest in marketing, but the hesitancy to trust agencies. Everyone had a bad experience being sold something they didn’t fully understand and it failed.
Read More“I don’t like companies having my data.” Says someone between status updates. “I feel violated that they know everything about me!”
This hypothetical individual isn't alone. About 50% of people are worried about the amount of personal information about them online.
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