I’m probably most upset about this because of the dire saturation these Chevy ads have been having everywhere. It grinds on me to see most advertising in place of my programming, but these Chevrolet ads are so blatantly misleading, and not in that fun ‘make fun of yourself’ way that we find endearing.Read More
Content Marketing Thoughts and Rants...
Look, I have to say first that I like the idea of the program; I just don’t like how it was done, whom it was done by or why they did it. Make sense? More discussion about racial equality is a huge hot button right now, and it needs to be brought to the forefront, but why Starbucks?
I have to question the entire thought process with my top reasons that the program didn’t make sense. Not reasons why it didn’t work, but why would you do it in the first place?Read More
Over lunch, a friend showed me a photo of their new corporate business cards the made in-house. He works at a design company, so they make cards all the time, but this time it was special. These particular ones were for an owners, and he received a full box of cards that read ‘Business Manger’. A typo – from a design company – to one of the owners. Things got messy.Read More
When did working hard start going out of style? We feel sorry for those people who bust their buts, putting the extra time and extra mile to set themselves apart. Sure, there’s plenty to say about abusive work environments, but that’s not what I’m talking about here. What I’m questioning is our destructive culture of wanting to get as much as possible for the least amount of effort.Read More
I caught the most recent Nestea commercial on TV the other day, and the 15 second product spot perplexed me enough to comment. I’ll provide the link here, but I’ll give a breakdown of how I took it.
A Pretty although somewhat homely girl turns to arms-length guy and says, “Jake, I love you.”
Completely plain and unmemorable male actor replies, “I, uhhh. (undecipherable moaning)”Read More
The recent lawsuit brought back old marketing discussions I used to have about Red Bull. Though I’m not going into detail about the legal case here, it was interesting to note that the overall underwhelming nature of the product was called into question. It doesn’t give you wings? We all knew that, but it’s complete underperformance compared to the competition is an interesting topic to explore, particularly with the product’s popularity.Read More
A little shy and very much conscious of the people around the office, my friend whispered “It looks like a uterus.” He shared in the popular consensus that the new Airbnb logo does in fact resemble certain body parts. Genitals in fact; junk, vagina, whatever your mind leaned towards.Read More
“To you marketers, the greatest burden of your generation will be the Old Spice ads.”
This was proclaimed at a lunch and learn some time ago, with some guy I’ve forgotten, but I will remember his words. The brilliant idea propelling sales and reinvigorating the old man brand into a modern essential of the iconic bro culture was a catastrophe because of its success.Read More
What the hell does cranberry and frost smell like? Or vanilla and moonlight? I’m not interested in how an air freshener borrows from Pocahontas to transport me into a whole new state of being. How does a fragrance, or anything else for that matter deliver on the expectation of altering our physical interpretation of reality? Particularly when I need it to remove dog odour, not promise me a voyage through 'blossom and breeze'.Read More